Consumer Experience (CX) Guidelines

Table 12. Importance of privacy when choosing a digital service

Level of privacy importance
Related cohort
# of participants
% of participants
% of Australians 18+
Low privacy importance

• Don’t know; • Not important

42

4.9%

5%

Medium privacy importance

Quite important

214

25.1%

26%

High privacy importance

• Very important; • Extremely important

597

70.1%

70%