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Consumer Experience (CX) Guidelines
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Overview
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Participant demographics
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Table 12. Importance of privacy when choosing a digital service
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High privacy importance

High privacy importance

Related cohort

• Very important; • Extremely important

# of participants

597

% of participants

70.1%

% of Australians 18+

70%

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In the spirit of reconciliation, the Data Standards Body acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples.