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Consumer Experience (CX) Guidelines
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Overview
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Participant demographics
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Table 13. CDR behavioural archetypes
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Assurance seeker
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Assurance seeker

Description

Medium Low propensity to share Assurance seekers want to read additional information. They generally value familiarity and external reference/support, and are apprehensive to new experiences.

# of participants

199

% of participants

48.5%

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In the spirit of reconciliation, the Data Standards Body acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples.