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Consumer Experience (CX) Guidelines
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Overview
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Participant demographics
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Table 13. CDR behavioural archetypes
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Sceptic
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Sceptic

Description

Low propensity to share Sceptics are less trusting of organisations and/or technology. They generally value control, and are adverse to data sharing based on experience with current practices.

# of participants

87

% of participants

21.2%