1CO0.00.17
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To build trust, encourage adoption, and support understanding across all behavioural archetypes, data recipients should clearly and briefly indicate how they handle and protect consumer data. CX research found that this may include: • How data is protected • Not selling or sharing data without consent • Simple ways to manage or stop sharing at any time • Whether data will be deleted or de-identified after a set period • What happens in the event of a security breach • Links to CDR protections, complaint handling and other trusted sources To reduce drop-off and improve completion, data recipients are encouraged to provide this information upfront during Pre-consent. This information is also required to be surfaced at key points in the Consent Model. For details, refer to the relevant stage in the CX Guidelines. CX research found this helped consumers feel informed and more confident in continuing.
CX Research: 2019 Phase 1; 2019 Phase 2; 2021 Disclosure consent; 2022 Consent Review; Other 2022, 2023 (unpublished)
Consent: Pre-consent
16 September 2025