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The following tools, models, and bodies of evidence can be used by CDR participants to inform the way they design value propositions and onboarding. These approaches have been demonstrated to support trustworthiness, increase propensity to consent, and influence perceptions of data sharing under the CDR. The following artefacts, based on CX research, provide useful behavioural insights: • Fogg Behavior Model – This model identifies three elements—Motivation, Ability, and a Prompt—as key to driving behaviour change. CX research (2019, 2021–2022) used this model to test various CDR value propositions as prompts, gauging consumer participants’ motivation and ability to proceed. For specific examples, see Disclosure consent research report and One Time Password research report. • Switching Canvas – This artefact captures the push and pull factors influencing whether consumers try something new. CX research (2019–2020) used it to explore consumer attitudes towards CDR and data sharing across various use cases. For more information, including a summary of factors, see Phase 3, Rounds 6 report PDF, page 30. • Trust–Benefit Scale – This artefact explores attitudes and generalised characteristics across different scenarios. CX research (2020) used it to map consumer trust in CDR processes against perceived benefits from the data recipient. For more information, including generalised characteristics and attitudes, see Phase 3, Rounds 6 report PDF, page 31. • Behavioural Archetypes – These archetypes describe four key behavioural segments based on attitudes, needs, and likelihood to consent. Developed and iterated through CX research (2020–2025), they provide a foundation for tailoring value propositions and content to different consumer types. For more information, see CDR behavioural archetypes.
Consent: Pre-consent
16 September 2025