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CX research has shown that consumers are more likely to willingly consent when the value of doing so is clearly outlined before consent is requested. This includes helping consumers understand: • Effort required – A simple statement like “This should only take a few minutes” helps set expectations and reduce friction. • Trust and confidence in data handling – Different consumer behavioural archetypes respond to different cues: ◦ Sceptics gain confidence when they know who is involved and how their data will be handled. ◦ Assurance seekers are reassured when the role of the government and data handling protections are explained. ◦ Sensemakers benefit from a concise overview of how data is accessed, controlled, and protected in CDR. ◦ Enthusiasts respond well to clear references to the government’s role, which reinforces trust. Presenting this information upfront helps build trust, reduce uncertainty, and increase the likelihood of consent.
CX Research: 2021 Disclosure consent
Consent: Pre-consent
16 September 2025